Behind The Fold

Prove Them Wrong: Jodine Wolman on IVF, Motherhood, and Scaling a Startup

Rachelle Saevil Episode 59

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0:00 | 27:14

In this episode of Behind the Fold, I sit down with Jodine Wolman, co-founder of Sortd, a startup transforming how we shop online. Jodine opens up about balancing motherhood and entrepreneurship while scaling the business and earning Forbes 30 Under 30 recognition.

Jodine also shares her IVF journey, the growth strategies she used with her co-founder, Alexis Aaron, and the support systems that made it all possible.

Here's what we cover:

  • 01:26 – Balancing a startup and motherhood
  • 03:38 – How having a baby changed Jodine's approach to running Sortd
  • 05:10 – From solving a personal problem to launching a universal solution
  • 09:18 – The moment Jodine realized Sortd was becoming a real success
  • 10:57 – IVF and family planning while growing a startup
  • 17:20 – Juggling working from home and new mom life
  • 24:42 – What's next for Sortd

Whether you're an entrepreneur or navigating motherhood, her story is a reminder that you don't have to choose between building a career and building a family. Share this episode with a fellow mom who might need to hear it!

Connect with Jodine:
Instagram: instagram.com/jo_holli
Get Sortd: www.instagram.com/get_sortd

Let's Connect!
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Saevil Row Branding Agency - Website
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Saevil Row - Youtube

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